With the billions of people in the world who use YouTube, it’s easy to see how it’s the most popular app on the web. If your business isn’t taking advantage of it yet, you should be. There’s a lot of innovative marketing potential if you choose the right content to post.
Creating videos only takes you so far. You’ve got to keep up with YouTube content trends if you want to gain any traction.
Users love funny animal videos. Video game walkthroughs and product reviews are also pretty popular. If none of those fall into your niche, you can try out unboxing videos, comedy skits, and how-to guides.
Are you not sure how to use these categories to their full potential? Check out this guide handy content guide.
Why Market on YouTube?
So, you know that YouTube is a popular app, but why should you use it? There are other social media sites where you can gain as much traction. The thing is, if your target audience is part of the Millennial or Gen Z crowd, you’ll attract more of them on YouTube than on Facebook.
YouTube has a huge media library that you can use to make your videos pop. You can also use bumper ads to get the word out about your business; but what is a bumper ad?
It’s an advertisement that plays at the beginning of or during a video. Users can’t skip over them and ignore them the same way they do other ads.
There’s also a wide range of videos that you can make to market to your target audience. You can post a funny animal clip or start a vlog. Your only limit is your creativity and the kind of business you run.
Game Walkthroughs
Over two million people in the US play video games. That’s why there are so many YouTube videos geared toward the industry. When a new game comes out, you can usually find a video walkthrough of it days later.
Users seek out these videos when they get stumped by a puzzle or boss fight. Sometimes they tune in to simply watch their favorite creator play through a game that they love.
Animals
With all the horrible things going on in the world, sometimes your mind needs a break. There’s no better way to cleanse your social media dashboard than with animal videos.
Unless you’ve got the cutest cat in the entire world, you won’t get many views if all you post are videos of it sleeping. The thing that really attracts people is funny pet clips. Users want to see what kind of goofy shenanigans your cat is getting up to.
Vlogs
A vlog is sort of like a web diary. At least, that’s how they started out. People used them to talk about the things that they did every day.
Vlogs have evolved since then. Most vlogs have a niche of some kind. People post daily videos of their trip around Europe or their progress in a cooking class.
Product Reviews
Not a lot of customers are willing to buy a product without looking up a review of it. They want to see what other people think of it before committing to spending money.
Sometimes, users will check out reviews by typing the product’s name into their Google search bar. More often than not, however, they’re going to look up a few reviews on YouTube so they can see the product in action.
Comedy Videos
Pouring your marketing efforts into comedy clips might feel a bit risky. After all, everyone’s sense of humor is different. What you find hilarious others might think is cringy.
Still, with all the types of comedy out there, you’re sure to find plenty of viewers who like your content. If you need some inspiration, look up popular YouTube comedy channels and see (don’t copy) what they’re doing.
Unboxing
Unboxing videos kind of fall under product reviews. You’ll still technically be reviewing a product. The difference is that you’ll be pulling fresh merchandise out of a box.
For some, it has the same effect as opening gifts on Christmas or receiving presents for their birthday. It creates childlike excitement and anticipation for how the product is going to look.
Consider unboxing popular items on your channel, such as video game collector’s editions, figures, and collectible toys.
How-to Guides
For some people, you can explain how to do something all day and it won’t get through to them. They need visuals that they can use as a frame of reference.
That’s where how-to guides come in. If someone doesn’t know how to build a cabinet or train their dog how to speak, they’re likely to look up a video that will walk them through the process instead of spending hours trying to figure it out.
Shopping Sprees
You might not be able to afford high-end shoes, but you can do the next best thing. You can live vicariously through another person by watching them go on a shoe shopping spree on YouTube.
If you get good at making killer content in this video category, a brand might reach out to you and hire you to do some influencer marketing for them. They’ll pretty much pay you to wear their clothes on camera.
YouTube Content Trends That Will Help Your Popularity Soar
With the millions of people that watch YouTube, there’s no reason not to pour your video marketing efforts into it. As long as you stay on top of YouTube content trends, you’ll be able to attract your target audience and keep their eyes on you.
For more tips that will help you promote your brand, visit the Business section of our blog.