SEO and content marketing are deeply connected. Without content, your site doesn’t have many opportunities to get found in search results.
About 53% of all website traffic comes from search engines. Yet, 90% of websites don’t get organic traffic from Google. Those that do are usually ranked on the first page of search results.
If you want to allow your website to get found in search engines, SEO content marketing strategies have to play a large role in your marketing efforts.
It’s a business owner’s dream to have a website get a ton of traffic, leads, and sales almost automatically. You can turn that dream into a reality if you keep reading.
We’re going over the top SEO content marketing trends for 2022 that you can use to give your search rankings a lift.
- Quality Content
There’s a debate in the SEO community between quality and quantity. Some people say you need to produce content regularly. They also say the top-ranking blog posts have 1,500 words or 7,000 words.
That’s not the case.
The search engine trends point to the quality of content produced. What search engines look for is whether or not the content meets the user’s intent.
Let’s say that someone is searching to learn how to make a paper airplane. You can probably explain how to do this in 500 words.
Writing another thousand words won’t help your rankings. Meeting the user’s needs will help your rankings.
The key to creating killer content that meets the user’s intent, ask yourself what someone is searching for. Then ask yourself if the content answers their question.
- Site User Experience
Another aspect of quality is the quality of your website. There are technical aspects of on-site SEO that have been front and center for years.
SSL certificates, site speed, and mobile-friendliness have been known ranking factors for the last three to six years.
In 2021, Google introduced Core Web Vitals. Core Web Vitals are the main speed metrics that Google uses in search rankings.
The good news is that Core Web Vitals isn’t a mystery for webmasters. You can look up these metrics in Search Console.
The metrics give you insights as to what’s slowing down your website and how you can fix them.
- Link Building Matters
One of the main trends in 2022 stems from the very beginning of SEO. Google’s algorithm is partially based on PageRank, which was created by Google’s founders as Stanford students more than 20 years ago.
PageRank gave Google a way to separate quality sites from the rest of the pack. It used backlinks as a way to determine quality.
The assumption was that the more links a page has, the higher the quality. Before you start getting links from random websites, there’s another aspect of PageRank.
Relevance and quality of backlinks. The backlink has to be relevant to your site’s content. Quality websites that link to your site have more weight than other sites, so you’ll rank higher in search results.
You can make link building easy by researching your competition. Use a free backlink checker to look up your competition’s backlinks.
Use that information to target the sites that link to your competition.
- Video Marketing Influences Search
Video marketing has taken the marketing industry by storm since the beginning of the pandemic.
Video marketing influences search results in a variety of ways. Videos on YouTube appear in Google’s organic search results. YouTube itself is among the top search engines in the world.
Embed YouTube videos on your website, and you have a way to generate sharable content in a few minutes. That strategy can generate backlinks to your site as well.
- The Rise of the Machines
The biggest obstacle to producing blog content consistently is time. It can take hours to research and write an in-depth blog post.
Artificial intelligence tools are used in marketing departments to automate tasks, such as social media scheduling and lead nurturing.
A new crop of artificial intelligence tools are here to help you produce content faster. Tools like Jarvis and Hyperwrite can help you create blog content faster than ever.
Keep in mind that you still have to produce quality content. Be sure to edit the content so it delivers value to your readers.
Artificial intelligence isn’t only present on the content marketing side of things. Google relies on artificial intelligence to deliver search results.
Artificial intelligence is used to determine the context of your website. It also tries to gauge a user’s intent to deliver accurate search results.
- Update Content
About 70% of content marketers regularly update old blog posts. That’s because search engines value fresh content. That doesn’t mean that you change the headline for the year and expect it to improve search rankings.
Refresh the entire article. If you have a product review from a few years ago, some products were probably discontinued. Update the article with new products.
It’s still less work than writing the article from scratch. You’ll also get a boost in search results because fresh content is seen as more accurate.
Increase Revenue With These SEO Content Marketing Trends
SEO is a powerful marketing tactic that delivers high-quality traffic. It relies on killer content to get results.
The top SEO content marketing trends have one common theme: quality. If you want to get high-quality traffic from search, you have to produce high-quality content that meets the needs of searchers.
The marketing industry knows the impact that SEO has. Put these tips and trends into your marketing efforts, and you’ll improve your search rankings in no time.
Click on the Social Media tab at the top for more marketing tips and techniques to get more traffic today!