Around 35,000 U.S businesses offer promotional products to their prospects, which shows how effective it is.
Giving away promotional swag is an excellent way to raise awareness of your brand, solidify yourself as a credible establishment, and drive sales. Perhaps you’ve been toying with the idea of promotional products, but you’re not sure which type is the best for your business.
Sounds familiar? Don’t worry, you’ve come to the right place. Here are five promotional product ideas to consider.
- T-Shirts
If you want to promote your business, then design and hand out t-shirts to prospects. Everyone loves free clothes, whether you run a print marketing business or a restaurant. A bonus is that recipients will likely wear them in public and raise brand awareness.
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- Water Bottles
Bottled water is America’s favorite drink, so businesses should capitalize on this.
It’s no surprise that single-use plastic has a devastating impact on the environment, which means you should consider water bottles as your promotional product. Nowadays, everyone has a stylish water bottle in their purse, so capitalize on this ASAP.
- Pens
Pens are the best promotional products because they’re cheap to produce and everyone uses them in their daily lives. This means that your promotional pens will pass through many hands.
You can also use these as a prize. For instance, if you’re at a trade booth, then hide a gold promotional pen somewhere in your exhibition. Then, tell visitors that whoever finds it first will win a prize.
Or, if pens are too old school, then consider handing out mobile accessories. Because we spend a majority of the day scrolling on our smartphones, treat prospects to a portable charger, stylus pen, and even PopSockets so they can use them daily.
- Keychain
If you’re new to using promotional swag as a business marketing technique, then consider using keychains.
The most effective promotional products are used every day which is why this is such an effective option. For instance, customers can use keychains for their house or car keys. If that’s not your style, then go with a stress ball, a classic in the promotional product world.
- Tote Bag
Another fantastic addition to your business advertising is tote bags. Not only are these easy to produce, but these bags are handy for many demographics, from youngsters to homeowners visiting the grocery store.
You can also fill your business’s tote bag with other promotional swag at huge events, making it a win-win.
Consider These Promotional Product Ideas
Hopefully, after reading this article, you’ll bring these promotional product ideas to life.
Raise awareness of your brand with water bottles, keychains, and pens. You should also make a statement with t-shirts and tote bags, so prospects know that you’re a credible business to invest in. Good luck!
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